Today Chicco is a Master Brand Cross Category on the world market for baby care and is one of the top ten Italian brands among consumer goods in the world. For more than 50 years Chicco has stood for excellence it is now in more than 120 countries over six Continents.
Chicco’s mission has always been to make a baby smile, helping mums and dads in their baby’s growth journey. It provides safe solutions which are designed to meet the demands of babies as they progress through the growth phases, because for Chicco happiness is a journey that starts when you’re a baby.
Since it was first established, Chicco has always concentrated on its natural reference target: Children and their world. The vocation is to provide for them love and sense of responsibility, accompanying them throughout the growth phases. Chicco’s core business focuses on the Nursing range which covers all the basic needs of small children.